Conference Proceedings

Cloud computing market segmentation

C Wu, R Buyya, K Ramamohanarao

Proceedings of the 13th International Conference on Software Technologies (ICSOFT 2018) | SciTe Press | Published : 2019


The topics of cloud pricing models and resources management have been receiving enormous attention recently. However, very few studies have considered the importance of cloud market segmentation. Moreover, there is no a better, practical and quantifiable solution for a cloud service providers (CSP) to segment cloud market. We propose a novel solution that combines both hierarchical clustering and time series forecasting on the basis of the classical theory of market segmentation. In comparison with some traditional approaches, such as nested, analytic, Delphi, and strategy-based approaches, our method is much more effective, flexible, measurable and practical for CSPs to implement their clou..

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