Australian R U OK?Day campaign: improving helping beliefs, intentions and behaviours
Anna M Ross, Bridget Bassilios
INTERNATIONAL JOURNAL OF MENTAL HEALTH SYSTEMS | BMC | Published : 2019
Background: Suicide is a major public health concern and has been recognised as a public health priority. R U OK?Day aims to prevent suicide by encouraging and empowering Australians to reach out to friends and family who might be experiencing personal difficulties. This study aims to update the evaluation of the public awareness campaign 'R U OK?Day' that was conducted using 2014 data. Methods: Data from 2013 participants were collected via an online survey following the R U OK?Day campaign implemented in 2017. Outcome measures included campaign awareness and participation, past 12-month help-seeking, helping beliefs, helping intentions and helping behaviours. Data were analysed using z-tes..View full abstract
This project was funded by R U OK? Limited, however was carried out by independent researchers at The University of Melbourne. The survey questions were designed in consultation with R U OK? Limited and the data were collected through a subcontractor via an online research panel, both of which were funded by R U OK? Limited.