Journal article

Drinkers' identification with varying alcohol consumption prototypes

Simone Pettigrew, Michelle I Jongenelis, Iains Pratt, Terry Slevin, Tanya Chikritzhs

DRUG AND ALCOHOL REVIEW | WILEY | Published : 2017

Abstract

INTRODUCTION AND AIMS: Efforts to reduce excessive alcohol consumption need to take into account drinkers' perceptions of their risk of alcohol-related harm. The aim of the present study was to profile adult Australian drinkers according to their self-identification with various drinker prototypes to determine the extent to which these prototypes are associated with perceived and actual risk of alcohol-related harm. DESIGN AND METHODS: A large web panel provider disseminated an online survey to a national sample of 2168 drinkers aged 18+ years who consumed alcohol at least twice per month. Respondents reported whether they considered themselves to be a light, occasional, social, heavy or bin..

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