Non-compliance with Market Specifications in a Victorian Pasture-fed Beef Value Chain

Abstract

Pasture-fed beef is being increasingly demanded by global beef consumers. However, pasture-fed beef value chains are struggling to maintain continuity of supply and consistent quality of product year round. Pasture-based production systems are influenced extensively by environmental conditions, pasture species, grazing management and livestock management systems. This variability, compounded by variability in market outcomes, could have a significant impact on the long term viability and profitability of producers in the value chain. This study aimed to assess the level of non-compliance in one southern pasture-fed value chain, with the intention of using the results to focus further work on..