Issues in measuring quality in the Australian apple supply chain?
Garry Griffith, Phoebe Huey, Susan Hester
Australasian Agribusiness Perspectives | University of New England | Published : 2017
The major supermarket chains in Australia are struggling to gain competitive advantage over their rivals in the face of rising retail competition. Closer collaboration with suppliers is one competitive strategy that is gaining in popularity. Collaboration allows for the provision of information that can improve responsiveness of the supply chain to consumer demands and reduce costs for both retailers and suppliers. This paper examines the case of the apple industry in Australia, studying the collaboration between the two dominant supermarkets and apple suppliers to control apple quality. The development of private retail standards using consumer perceptions of quality has been observed to b..View full abstract