Consumer motivation for product disposal and its role in acquiring products for reuse

Abstract

Product reuse is most profitable where manufacturers acquire used products in the best possible condition—near new and with little wear and tear. This requires consumers, however, to dispose of products that still work and may still be in use. Prior scholarship on acquiring consumer products for reuse focuses on consumer “returns”—products consumers find fault with, or bought in error. These, however, are a fraction of all products sold to consumers and available for reuse. Importantly, returns are motivated by a different set of factors, than product “disposal.” We explore how psychological ownership influences consumer disposal of reusable products. Across three studies of Australian consu..