The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries
Domicele Jonauskaite, Ahmed M Abdel-Khalek, Ahmad Abu-Akel, Abdulrahman Saud Al-Rasheed, Jean-Philippe Antonietti, Arni Gunnar Asgeirsson, Kokou Amenyona Atitsogbe, Marodegueba Barma, Daniel Barratt, Victoria Bogushevskaya, Maliha Khadidja Bouayed Meziane, Amer Chamseddine, Thammanard Charernboom, Eka Chkonia, Teofil Ciobanu, Violeta Corona, Allison Creed, Nele Dael, Hassan Daouk, Nevena Dimitrova Show all
Journal of Environmental Psychology | Elsevier | Published : 2019
Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries where sunny weather is a rare occurrence. We analysed yellow-joy associations of 6625 participants from 55 countries to investigate how yellow-joy associations varied geographically, climatologically, and seasonally. We assessed the distance to the equator, sunshine, precipitation, an..View full abstract
Awarded by Swiss National Science Foundation
Awarded by Bergen Research Foundation
Awarded by Russian Foundation for Basic Research
This research was supported by the Swiss National Science Foundation, providing a Doc.CH fellowship grant to DJ (POLAP1175055) and a project funding grant to CM & NDa (100014_182138). MH was supported by a research grant from the Bergen Research Foundation (BES2016REK03). YG was supported by the Russian Foundation for Basic Research (17-29-09145). The initiation of this research was possible through the support of AkzoNobel, Imperial Chemical Industries (ICI) Limited, and in particular David Elliott and Tom Curwen, Color R&I team, Slough, UK, and Stephanie Kraneveld, Sassenheim, the Netherlands. We would like to further thank all the people who have contributed to the translation of the survey or to data collection, but have not provided further contributions: Chaman Afrooz Chowdhury (Bengali), Gumru Ahmadova (Azerbaijani), Felipe Andrade (Portuguese), Archil Begiashvili (Georgian), Gildas Bika (Gabon), Oh-Hyeon Choung (Korean), Yishin Chuang (Traditional Chinese), Emilija Emma (Lithuanian), Agnieszka Gawda (Polish), Stephanie Hong (Korean), Aydan Ismayilova (Azerbaijani), Jamila Ismayilova (Azerbaijani), Aurika Jonauskiene (Lithuanian), Vita Kalnberzioa (Latvian), Bruno Kemm (Spanish & Portuguese), Richard Klein (French), Arni Kristjansson (Icelandic), Gunta ICrinnina (Latvian), Junghee Lee (Korean), Tiraya Lerthattasilp (Thai), Abraham Lim Ken Zhi (Traditional Chinese), Arnt Lykke Jakobsen (Danish), Sarah Malekolkalami (Persian), Lucian Marin (Romanian), Riina Martinson (Estonian), Marilena Syrimi (Cyprus), Jung Min Shin (Korean), Tanisha Momtaz (Bengali), Galina Paramei (Russian), Mushfiqur Rahman (Bengali), Anchalita Ratanajaruraks (Thai), Angela Rowe (Spanish), Juliet Rowe (Spanish), Haerin Shin (Korean), Kristian Tangsgaard Hvelplund (Danish), Angeliki Theodoridou (Greek), Evelina Thunell (Swedish), Alessandro Tremea (Italian), Laura Winther Balling (Danish), Ji Won Hur (Korean), Yaffa Yeshurun (Hebrew), and Solveig Porsteinsdottir (Icelandic). Finally, we would like to thank all the participants.