Journal article

Impact of a mass media campaign on participation in the Australian bowel cancer screening program

Sarah Durkin, Kate Broun, Nicola Guerin, Belinda Morley, Melanie Wakefield

Journal of Medical Screening | SAGE PUBLICATIONS LTD | Published : 2019


Objective: To examine the effect of a mass media campaign designed to increase bowel cancer screening participation. Methods: We assessed weekly participation, from January 2015 to December 2017, in the Australian National Bowel Cancer Screening Program in Victoria, where a seven-week campaign aired in mid-2017, and in the adjacent comparison state of South Australia. Participation, defined as the number of immunochemical faecal occult blood tests returned out of those invited by the Screening Program in the past 16 weeks, was analysed using negative binomial regression. Results: Compared with non-campaign weeks, there was an increase in the return rate in the campaign state during campaign ..

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Awarded by Australian National Health and Medical Research Council

Funding Acknowledgements

The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was funded by Cancer Council Victoria. Melanie Wakefield is supported by an Australian National Health and Medical Research Council Principal Research Fellowship (#1109720).