Journal article

Athleisure: A qualitative investigation of a multi-billion-dollar clothing trend

Sarah M Lipson, Stephanie Stewart, Scott Griffiths

BODY IMAGE | ELSEVIER | Published : 2020

Abstract

Clothes play a ubiquitous, yet under-appreciated social role. In the context of body image, clothes may both reflect and facilitate wearers' ideals and anxieties about their physical appearance. Athleisure, referring to athletic-inspired workout apparel that explicitly accentuates wearers' physiques, is a hitherto unexamined clothing trend worth tens of billions of dollars annually (and growing) in the United States consumer market alone. We conducted the first qualitative examination of athleisure by interviewing 20 women who regularly wore athleisure. Four master themes emerged from the data: (1) the athleisure lifestyle, (2) the conditional nature of athleisure, (3) athleisure embodiment,..

View full abstract

Grants

Awarded by National Health and Medical Research Council Early Career Fellowship


Awarded by University of Melbourne Early Career Grant


Funding Acknowledgements

Scott Griffiths is supported by a National Health and Medical Research Council Early Career Fellowship (grant number: 1121538) and a University of Melbourne Early Career Grant (grant number: 603758). Sarah Lipson is supported by a Bolitho Fellowship and a Harvard College Research Program Scholarship (grant numbers: unassigned). The funders had no role in the design of the study, the collection analysis of write-up of the manuscript, or thedecision to submit the manuscript for publication.