Athleisure: A qualitative investigation of a multi-billion-dollar clothing trend
Sarah M Lipson, Stephanie Stewart, Scott Griffiths
BODY IMAGE | ELSEVIER | Published : 2020
Clothes play a ubiquitous, yet under-appreciated social role. In the context of body image, clothes may both reflect and facilitate wearers' ideals and anxieties about their physical appearance. Athleisure, referring to athletic-inspired workout apparel that explicitly accentuates wearers' physiques, is a hitherto unexamined clothing trend worth tens of billions of dollars annually (and growing) in the United States consumer market alone. We conducted the first qualitative examination of athleisure by interviewing 20 women who regularly wore athleisure. Four master themes emerged from the data: (1) the athleisure lifestyle, (2) the conditional nature of athleisure, (3) athleisure embodiment,..View full abstract
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Awarded by National Health and Medical Research Council Early Career Fellowship
Awarded by University of Melbourne Early Career Grant
Scott Griffiths is supported by a National Health and Medical Research Council Early Career Fellowship (grant number: 1121538) and a University of Melbourne Early Career Grant (grant number: 603758). Sarah Lipson is supported by a Bolitho Fellowship and a Harvard College Research Program Scholarship (grant numbers: unassigned). The funders had no role in the design of the study, the collection analysis of write-up of the manuscript, or thedecision to submit the manuscript for publication.