Determinants of unscheduled visits to grocery stores

Abstract

Purpose Retailers who stay open for longer times may be overestimating demand during these times and might struggle to turn round a profit by operating extended trading hours. This paper aims to analyse the frequency and time at which consumers make unscheduled store visits in order to suggest ways that retailers might use to attract more patronage in this mode of grocery shopping. Design/methodology/approach The research methodology includes administration of a structured questionnaire among randomly selected shoppers, exiting two supermarkets across a major Australian city. The survey seeks information about various aspects of shopping behaviour, in a range of contexts and within selected..