Scholarly Contribution to Database/Website

The Battle of the Slogans

Marcus Phipps

Published : 2019

Abstract

The Australian federal election campaign is heading into its end-phase and voters have been bombarded by political advertising on their TVs, radios, social media feeds, and even texts on their phones. But which party has the most effective slogan? Here, University of Melbourne marketing expert Dr Marcus Phipps gives his assessment.

University of Melbourne Researchers