Journal article

Commerce, piety and politics: Indonesian young Muslim women’s groups as religious influencers

AR Beta

New Media and Society | SAGE Publications | Published : 2019


The article discusses the indiscernibility of social-media-based young Muslim women’s groups’ (YMWGs) transformative roles in socio-political analysis, standing in contrast to the groups’ visibility in Indonesian young women’s everyday lives. How does the (in)visibility of the YMWGs reconfigure the (political) subjectivity of Muslim womanhood? How should we understand the influence of this form of ‘women’s movement’ in the re-invention of Muslim identity? This article proposes the notion of ‘social media religious influencer’ to understand the groups’ conflation of religious, political and commercial elements in their online and offline representations and their encouragement to their follow..

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University of Melbourne Researchers