Book Chapter

Marketing an environmentally sustainable catering model in a tertiary residential college: A case study.

Celia Green, E Foenander, Linda Portsmouth, Talia Raphaely

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption | IGI Global | Published : 2018

Abstract

INTRODUCTION In discussing a case study of an environmental sustainability intervention, this chapter demonstrates the utility of ... initiatives in a residential tertiary college has not been documented, nor evaluated, situating this case study as a novel ... This chapter presents a social marketing case study of a diet sustainability model at Medley Hall residential college, which ... dietary choices, food production systems, and 268 Marketing an Environmentally Sustainable Catering Model.