Journal article

Modeling cloud business customers’ utility functions

C Wu, R Buyya, K Ramamohanarao

Future Generation Computer Systems | Elsevier Ireland | Published : 2020


Modeling a utility function for cloud business customers is one of the critical challenges facing many cloud service providers (CSPs) for their pricing strategy. It concerns how to measure various subjective experiences of the business customers and how to translate their cloud service experiences into a quantifiable unit, which can be determined by a utility function that reflects cloud resource consumption. The aim of this modeling process is to set up a pricing foundation so that CSPs can target a broader range of customers from various market segments and identify the optimal price point of their various pricing models. Previous studies have either focused on simple theoretical proof or ..

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