Journal article

Young Chinese WeChat Users' Brand-Following Behavior

Wonsun Shin, Yan Huo

Makara Hubs-Asia | Universitas Indonesia | Published : 2019

DOI: 10.7454/hubs.asia.1260819

University of Melbourne Researchers

Citation metrics

1Web of Science

Keywords

Young Consumers
44 Human Society
Brand-Following
Social Media
Consumer Socialization
Social Sciences, Interdisciplinary
Social Sciences
Parents
Materialism
Networks
Social Sciences - Other Topics
China