Demystifying continuous participation in game applications at social networking sites: A social playfulness design perspective
Yi Wu, Tingru Cui, Na Liu, Yimeng Deng, Junpeng Guo
INTERNET RESEARCH | EMERALD GROUP PUBLISHING LTD | Published : 2018
Purpose: Drawn from the social playfulness literature and the elaboration likelihood model, the purpose of this paper is to propose and test a research model to examine users’ continuous participation in SNS game applications. Design/methodology/approach: A field survey with 133 subjects was conducted to test the research model. Findings: Two identified design features, symbolic physicality and inherent sociability, are found to influence users’ perceived curiosity and perceived enjoyment toward playing SNS game applications. Perceived enjoyment is significantly associated with perceived curiosity and predicts users’ continuous participation of SNS game applications. The authors also observe..View full abstract
Awarded by National Natural Science Foundation of China
Awarded by Ministry of Education of Humanities and Social Science Fund
The authors thank the reviewer team for their constructive comments. This study was supported by he Ministry of Education of Humanities and Social Science Fund (Grant No. 17YJC630173) and National Natural Science Foundation of China (Grant No. 71671121).