Gamification artifacts and crowdsourcing participation: Examining the mediating role of intrinsic motivations

Abstract

Participation of individual workers (i.e., solvers) is critical to the viability and success of crowdsourcing platforms. Past literature indicates that gamification artifacts, by intriguing solvers’ intrinsic motivations, can encourage solvers’ participation in crowdsourcing. Nevertheless, little research has systemically theorized how intrinsic motivations mediate the relationship between gamification artifacts and crowdsourcing participation. Based on the motivational affordance perspective and related literature, this study theorizes gamification artifacts i.e., point rewarding and feedback giving, and identifies four intrinsic motivations (i.e., self-presentation, self-efficacy, social b..