Paradigm of Business Ethics in Marketing Practices of Islamic Banking and Financial Institutions

Abstract

over the last several decades, Islamic banking and finance (IBF) has experienced. a global record growth in finance industry. its research is evolved from 'foundation' to strategic implementation paradigm for practitioners'. it addresses the ethnicity of the IBF and marketing of the financial service firms who're interested in marketing IBF services to their customers and provide guideline to the policy makers. the aim of this paper is to explore the shariah's role in marketing practices of IBF products.