Book

Islamic Marketing : Philosophy and Principles

Hussain Mohi-Ud-Din Qadri

International Centre of Research in Islamic Economies (ICRIE) Minhaj University Lahore (MUL) | Published : 2019

Abstract

This book gives deep insight into the philosophy and the principles of marketing in Islam to executives, business owners and marketers in a brief but comprehensive style.

University of Melbourne Researchers

Keywords

Islamic Marketing
Religion
Business Ethics
Marketing Mix
Culture
Five Ps