Parents' Demand for Sugar Sweetened Beverages for Their Pre-School Children: Evidence from a Stated-Preference Experiment

Abstract

Consumption of sugar sweetened beverages exhibits strong associations with weight gain, obesity, and dental caries, especially in young children. The aim of this article is to estimate price elasticities for parents' sugar-sweetened beverages consumption choices with respect to their pre-school children and to estimate elasticities with respect to nutritional attribute labels across sugar-sweetened beverages. Our results show that 1% increase in the price of fizzy drink, juice and cordial would reduce pre-school children's consumption of each drink by 0.80%, 0.51%, and 0.34% respectively. Such price effects on children's consumption do not substantially differ between high and low-income res..