Journal article

Parents' Demand for Sugar Sweetened Beverages for Their Pre-School Children: Evidence from a Stated-Preference Experiment

O Yang, P Sivey, AM de Silva, A Scott

American Journal of Agricultural Economics | Oxford University Press (OUP) | Published : 2020

Abstract

Consumption of sugar sweetened beverages exhibits strong associations with weight gain, obesity, and dental caries, especially in young children. The aim of this article is to estimate price elasticities for parents' sugar-sweetened beverages consumption choices with respect to their pre-school children and to estimate elasticities with respect to nutritional attribute labels across sugar-sweetened beverages. Our results show that 1% increase in the price of fizzy drink, juice and cordial would reduce pre-school children's consumption of each drink by 0.80%, 0.51%, and 0.34% respectively. Such price effects on children's consumption do not substantially differ between high and low-income res..

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Grants

Awarded by Australian Research Council Linkage Grant


Funding Acknowledgements

Applied Economic and Social Research, The University of Melbourne, Melbourne, Australia. Peter Sivey is an associate professor in the School of Economics, Finance and Marketing, RMIT University, Melbourne, Australia. Andrea M. de Silva is a professor in the School of Public Health and Preventive Medicine, Monash Univesity, Melbourne, Australia. Anthony Scott is a professor at the Melbourne Institute of Applied Economic and Social Research, The University of Melbourne, Melbourne, Australia. This article was funded by Australian Research Council Linkage Grant (LP0989576) and by Dental Health Services Victoria. We would like to acknowledge all the families and health services involved in the study; the late Professor Elizabeth Waters without whom this research would not have been possible; and other investigators and researchers: Hanny Calache, Lisa Gold, Mark Gussy, Jacqueline Martin-Kerry, Michael Smith, Elyse O'Callaghan, and Monica Virgo-Milton.