Why sustainability makes sense for business

Abstract

Sea levels and temperatures are rising and so is the pressure on business leaders to embrace sustainability – but many don’t know where or how to begin. When it comes to sustainability, much of the disconnect between community expectations and boardroom discussions comes down to language. Traditionally, debates about sustainability have been driven by social and political values, but most business leaders and managers are employed to deliver value, singular, in the form of profit, products and services to customers and investors.