The influence of experiential augmentation on product evaluation
Marielle EH Creusen, Gerda Gemser, Marina Candi
European Journal of Marketing | EMERALD GROUP PUBLISHING LTD | Published : 2018
Funding for this research was provided in part by the Icelandic Research Fund and in part by Delft University of Technology, Faculty of Industrial Design Engineering. These sponsors were not directly involved in any part of the research process.