Effective product-service systems: A value-based framework
B Kuijken, G Gemser, NM Wijnberg
Industrial Marketing Management | Elsevier | Published : 2017
Manufacturers increasingly engage in servitization and as a result offer services in combination with their products (i.e., product-service systems, PSS). However, while servitization in theory seems to be a promising strategy, in practice, the bundling of services with product offerings does not always result in the expected performance outcomes. In this paper, we propose a framework that helps manufacturers to overcome this servitization paradox. The underlying premise of our framework is the need to give primacy to the value customers derive from PSS. The framework builds on the idea that products and services differ with regard to the value that is created by the tangible elements and th..View full abstract
Awarded by Dutch Creative Industries Scientific Program
The authors of this paper are grateful for the funding they received from the Dutch Creative Industries Scientific Program (www.crisprepository.n1), grant number NWO 646.000.003.