Journal article

Building Blocks for Effective Strategic Design

Giulia Calabretta, Gerda Gemser

Journal of Design, Business & Society | Intellect | Published : 2017


In this article, we discuss an emerging professional design field: strategic design. We define strategic design as a professional field in which designers use their design practices to co-determine strategy formulation and implementation towards innovative outcomes that benefit people and organizations alike. Based on research that is codified in our recent book (Strategic Design: Eight Essential Practices Every Strategic Designer Must Master), we explain core elements of strategic design: that is strategic design being co-created, consisting of effective practices and having impact on multiple stakeholders. In our article, we also describe essential characteristics of strategic designers, i..

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University of Melbourne Researchers