Success in the Dutch Music Festival Market: The Role of Format and Content

Abstract

Nowadays, music festivals are very important for generating revenue streams in the music industry. However, studies on what makes music festivals a success are scant. In this article, a conceptual model to explain the success of music festivals is introduced and tested. Such a model seems pressing now that competition in the music festival industry is increasing. Our conceptual model includes variables that are under the control of music festival organizers, namely format and content characteristics. The content features include scope of the audience, lineup, age, and having a theme or message. Budget, ticket price, location, and having a maximum visitor capacity make up the format features...