Journal article

Benchmarking Industrial Design Services

Gerda Gemser, Eric Van Zee

The Design Journal | Informa UK Limited | Published : 2002


In this benchmark study, we seek to identify strategies, operating practices, and philosophies employed by some of today's best-regarded industrial design consultancy firms in both the USA and Europe. In addition, we attempt to map important trends in the field of design. To reach our objectives we compare the design practice of design consultancy firms with a strong reputation and highly esteemed client base with competitors lacking these assets. In total, we interviewed 50 well-regarded and little-known industrial design firms operating in the Netherlands, Germany, Italy, the UK and the USA. Additional information was obtained by interviewing clients of professional design services and ind..

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