Introduction: Australia in the field of trans-Asian media flows

Abstract

Although it has long been considered a non-Asian country located in Asia, Australia is increasingly linked to Asian media circuits, and the rise of the Asian media industries is changing Australian media culture. At the level of consumption, Asian media content – from Bollywood film to Japanese TV to Chinese online video to Korean social media and K-pop – is now more readily accessible than ever to media users in Australia due to broadband connectivity and mobile media technologies, as well as (more unevenly) via mainstream commercial distribution. This increased access is not only helping Australia’s Asian migrant populations maintain cultural ties; it is also creating new media tastes for ..