Journal article

How Design Can Improve Firm Performance

Gerda Gemser, Marina Candi, Jan van den Ende

Design Management Review | Wiley | Published : 2011

Abstract

Is design more effective when designers are given greater freedom? Does it help to combine experiential design with functional design? And what kind of study will give you those answers? The Association of Dutch Designers and two Dutch universities collaborated on a survey of 163 Dutch firms in an attempt to find out.

University of Melbourne Researchers

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