Journal article
How Design Can Improve Firm Performance
Gerda Gemser, Marina Candi, Jan van den Ende
Design Management Review | Wiley | Published : 2011
Abstract
Is design more effective when designers are given greater freedom? Does it help to combine experiential design with functional design? And what kind of study will give you those answers? The Association of Dutch Designers and two Dutch universities collaborated on a survey of 163 Dutch firms in an attempt to find out.