Journal article

Of mowers and growers: Perceived social norms strongly influence verge gardening, a distinctive civic greening practice

Adrian J Marshall, Margaret J Grose, Nicholas SG Williams



Road verge gardening is a civic greening practice undertaken by residents, which can contribute to the quantity, diversity and structural complexity of the greenery within the road easement. By understanding the social drivers of verge gardening, we can potentially increase biodiversity, ecosystem function and human amenity. We surveyed residents of single occupancy dwellings in Melbourne, Australia, and recorded demographic data and beliefs regarding road verge gardening. We used structural equation modelling to test causal models of cognitive constructs underlying verge gardening. We identified cultural background, gardening enthusiasm and level of education as significant factors differen..

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Funding Acknowledgements

This work was funded by a Federal Government Australian Postgraduate Award. The generous help of Sue Finch at The University of Melbourne's Statistical Consulting Centre is greatly appreciated. Funds for statistical consulting were provided by the University of Melbourne's School of Design. Dave Kendal provided considerable guidance through early drafts of this paper and Kath Williams provided additional feedback. Thanks to Scott Campbell for advice on graphic design, Amy Shaw for advice on survey design and Brett Lockwood for editorial advice. Thanks are also due to the many residents who gave their time to the survey. Finally, thanks to the two anonymous reviewers who have given their time to considerably improve the manuscript.