Journal article

Are anti-smoking social norms associated with tobacco control mass media campaigns, tax and policy changes? Findings from an Australian serial cross-sectional population study of smokers

Sarah J Durkin, Danielle Schoenaker, Emily Brennan, Megan Bayly, Melanie A Wakefield



BACKGROUND: Anti-smoking social norms are associated with subsequent quitting behaviours. We examined if exposure to tobacco control advertisements and policy changes predict subjective (perceived disapproval of smoking among close family and friends) and internalised injunctive norms (embarrassed about telling others you are a smoker). METHODS: A serial cross-sectional population survey of Australian adult smokers (n=6649; 2012 to 2015). Logistic regression analyses examined associations of social norms with exposure to different types of tobacco control advertisements, tax increases and other tobacco control policies, adjusting for key demographic, smoking and media exposure covariates. In..

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Awarded by Australian National Health and Medical Research Council

Funding Acknowledgements

The study was funded by an Australian National Health and Medical Research Council Partnership Project grant (#1016419) with VicHealth. The Victorian Tracking Survey was auspiced by Quit Victoria, with funding from VicHealth, the Victorian Department of Health and Human Services and Cancer Council Victoria.