Conference Proceedings

How design practices assist new venture teams in creating entrepreneurial opportunities

N Klenner, Gerda Gemser, I Karpen

Proceedings of Design Management Academy 2017 | Design Management Academy | Published : 2017

Abstract

Research at the intersection of business and design has focused extensively on examining the importance of design for innovation. In this conceptual article, we explore the less considered topic of design for entrepreneurship. We start from the premise that there are similarities in the context in which designers solve problems and entrepreneurs create opportunities and that designers enact certain routinized ways of working that may enable the creation of entrepreneurial opportunities. The main contribution of this article is that we propose a conceptual framework and formulate six propositions depicting the ways in which design practices can enable three antecedents of successful opportuni..

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University of Melbourne Researchers