Conference Proceedings
The effect of category labels on consumer evaluation of new products
B Kuijken, Gerda Gemser, NM Wijnberg
Proceedings of 23rd Innovation and Product Development Management Conference | IPDMC | Published : 2016
Conference Proceedings
B Kuijken, Gerda Gemser, NM Wijnberg
Proceedings of 23rd Innovation and Product Development Management Conference | IPDMC | Published : 2016