Journal article

Using online field surveys in e-business research: Reflections on a referent study

X Cui, Q Zhou, L Liu

International Journal of Electronic Business | Published : 2015


The growing popularity of mixed-methods approaches to information systems (ISs) research calls for further exploration of research design strategies. We review the advantages and disadvantages of field studies and surveys in e-business studies, and integrate these two methods to produce the online field survey method. We argue that online field surveys offer an effective means of conducting e-business research because they balance the strengths and weaknesses of research designs based solely on field studies or surveys, providing e-business researchers with more robust findings. Next, we empirically demonstrate an online field survey in the context of an online-auction study in which psychol..

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