Reposting Negative Information on Microblogs: Do Personality Traits Matter?

Abstract

Forwarding negative information on microblogs, termed reposting negative information (RNI) in this study, refers to reposting negative, non-original information publicly on microblogs, causes large-scale bad news dissemination on microblogs, which in turn has detrimental consequences for organizations and the society. However, previous research concentrated on sharing of original content (such as knowledge sharing and word-of-mouth) or focused on general information forwarding on social media without distinguishing between positive and negative information. To address this issue, this study develops a model to investigate the predictors of RNI on microblogs (negative emotions and issue invol..