Journal article

A Non-Liner Decision Model for Green Crowdfunding Project Success: Evidence from China

JB Yang, LB Liu, CX Yin

International Journal of Environmental Research and Public Health | MDPI AG | Published : 2019

Abstract

Green growth and environmental sustainability have become a significant focus in today’s living. We believe that green crowdfunding project can make an important contribution to the creation and evaluation of environmental systems. This study aims to investigate the determinants of green crowdfunding project success. Contrary to the linear relationship in previous literature, we propose a non-liner decision model that includes three determinants, funds pledge, goal setting, and project duration to predict project success. The quantitative approach method was employed. We crawl data on 1389 green crowdfunding projects from Tencent Lejuan, a crowdfunding platform in China. By using ordinary le..

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University of Melbourne Researchers