Journal article
A Non-Liner Decision Model for Green Crowdfunding Project Success: Evidence from China
JB Yang, LB Liu, CX Yin
International Journal of Environmental Research and Public Health | MDPI AG | Published : 2019
Open access
Abstract
Green growth and environmental sustainability have become a significant focus in today’s living. We believe that green crowdfunding project can make an important contribution to the creation and evaluation of environmental systems. This study aims to investigate the determinants of green crowdfunding project success. Contrary to the linear relationship in previous literature, we propose a non-liner decision model that includes three determinants, funds pledge, goal setting, and project duration to predict project success. The quantitative approach method was employed. We crawl data on 1389 green crowdfunding projects from Tencent Lejuan, a crowdfunding platform in China. By using ordinary le..
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Awarded by Jiaying University
Funding Acknowledgements
This research was supported by the Research Foundation of Philosophy and Social Sciences in Colleges and Universities of Jiangsu Provincial Department of Education of 2016 (Grant No. 2016SJD630063) and the Fundamental Research Funds for the Central Universities (Grant No. JUSRP115A39).