Conference Proceedings

The Mediating Role of Social Media in Enhancing Organizational Performance: A Team Creativity Perspective

L Liu, X Cui, X Zheng, M Li, J Song

Proceedings of the 23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019 | Association for Information Systems (AIS) | Published : 2019


In today’s competitive business environment, it is insufficient for organizations to depend only on the strengths of individual employees to respond to the ever-changing market trends and demands. To optimize their competitiveness, organizations increasingly recognize the importance of leveraging individuals’ skillset and competencies in teams via social media. The increasing reliance on teams to achieve innovation performance urges the academic and professional circles to better understand the preconditions that facilitate innovation performance in teamwork settings. Over the past decade, user engagement via social media has exponentially increased. Social media is regarded as an effective ..

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University of Melbourne Researchers