Conference Proceedings
Enhancing consumer engagement in online shopping platforms through economic incentives
X Zheng, L Liu, L Xiang, H Zhang
18th Americas Conference on Information Systems 2012, AMCIS 2012 | Published : 2012
Conference Proceedings
X Zheng, L Liu, L Xiang, H Zhang
18th Americas Conference on Information Systems 2012, AMCIS 2012 | Published : 2012