Journal article

Rice Grain Quality and Consumer Preferences: A Case Study of Two Rural Towns in the Philippines

Rosa Paula Cuevas, Valerien O Pede, Justin McKinley, Orlee Velarde, Matty Demont



Hedonic pricing analysis is conducted to determine the implicit values of various attributes in the market value of a good. In this study, hedonic pricing analysis was applied to measure the contribution of grain quality search and experience attributes to the price of rice in two rural towns in the Philippines. Rice samples from respondents underwent quantitative routine assessments of grain quality. In particular, gelatinization temperature and chalkiness, two parameters that are normally assessed through visual scores, were evaluated by purely quantitative means (differential scanning calorimetry and by digital image analysis). Results indicate that rice consumed by respondents had mainly..

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Funding Acknowledgements

The cost of data collection and grain quality analysis were covered through funds available from the Global Rice Science Partnership (GRiSP). More information about GRiSP is available at: The funder provided support in the form of salaries for authors [VP, OV, RC] as well as the costs of grain quality tests, but did not have any additional role in the study design, data collection and analysis, decision to publish, or preparation of the manuscript. The specific roles of these authors are articulated in the 'author contributions' section. Although one author [OV] is currently affiliated with a multilateral development finance institution, his contributions to this study were carried out while employed by the International Rice Research Institute and his current affiliation with the Asian Development Bank in no way influences the study.