Journal article

A qualitative study of e-cigarette emergence and the potential for renormalisation of smoking in UK youth

R Brown, L Bauld, E De Lacy, B Hallingberg, O Maynard, J McKell, L Moore, G Moore



BACKGROUND: Growth of e-cigarette use among smokers has raised concerns over uptake by non-smokers, particularly young people. Legislative changes aimed in part at reducing youth exposure to e-cigarettes include the EU Tobacco Products Directive (TPD). A core justification for such measures is the belief that e-cigarettes can lead to tobacco smoking through mechanisms of renormalisation including: mimicking and normalizing the act of smoking; increasing product acceptability via marketing; nicotine exposure. These mechanisms are here explored in relation to findings from qualitative research. METHODS: This paper reports results from twenty-one group interviews with 14-15 year olds in Wales, ..

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Awarded by National Institute for Health Research (NIHR) in England under its Public Health Research Board

Awarded by British Heart Foundation

Awarded by Cancer Research UK

Awarded by Economic and Social Research Council

Awarded by Medical Research Council

Awarded by Welsh Government

Awarded by Wellcome Trust, under UK Clinical Research Collaboration

Funding Acknowledgements

This paper presents independent research funded by the National Institute for Health Research (NIHR) in England under its Public Health Research Board (grant number 16/57/01). The views expressed in this publication are those of the authors and do not necessarily reflect those of the National Health Service (NHS), the NIHR or the Department of Health for England.Contributions of the study management team are also gratefully acknowledged: Marcus Munafo, Anna Blackwell, University of Bristol; Simon Murphy, Jordan Van Godwin, Emily Lowthian, Cardiff University; Linsay Gray, University of Glasgow; Anne Marie MacKintosh, Douglas Eadie, University of Stirling.The work was undertaken with the support of The Centre for the Development and Evaluation of Complex Interventions for Public Health Improvement (DECIPHer), a UKCRC Public Health Research Centre of Excellence. Joint funding (MR/KO232331/1) from the British Heart Foundation, Cancer Research UK, Economic and Social Research Council, Medical Research Council, the Welsh Government and the Wellcome Trust, under the auspices of the UK Clinical Research Collaboration, is gratefully acknowledged.The work was undertaken with support from the School Health Research Network (SHRN). SHRN is part of the National Centre for Population Health and Wellbeing Research funded by Health and Care Research Wales, Welsh Government (