Journal article

Developing a Suicide Prevention Social Media Campaign With Young People (The #Chatsafe Project): Co-Design Approach (Preprint)

Pinar Thorn, Nicole TM Hill, Michelle Lamblin, Zoe Teh, Rikki Battersby-Coulter, Simon Rice, Sarah Bendall, Kerry L Gibson, Summer May Finlay, Ryan Blandon, Libby de Souza, Ashlee West, Anita Cooksey, Joe Sciglitano, Simon Goodrich, Jo Robinson

JMIR Publications Inc.

Abstract

BACKGROUND Young people commonly use social media platforms to communicate about suicide. Although research indicates that this communication may be helpful, the potential for harm still exists. To facilitate safe communication about suicide on social media, we developed the #chatsafe guidelines, which we sought to implement via a national social media campaign in Australia. Population-wide suicide prevention campaigns have been shown to improve knowledge, awareness, and attitudes toward suicide. However, suicide prevention campaigns will be ineffective if they do not reach and resonate with their target audience. Co-designing suicide prevention campaigns with young p..

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