Book Chapter

From 'Oomoo' to 'Oro': Nostalgia Labels and Cultural Policy on the Australian Trade Marks Register

Megan Richardson, Julian Thomas, Jill Klein

The Object and Purpose of Intellectual Property | Edward Elgar Publishing Ltd | Published : 2019


Trade mark law is often thought of as concerned with trade and commerce. But it is also rooted in history and culture and in some instances reflects deeply embedded cultural conflicts as between different imagined communities. In this chapter we focus on two Australian nostalgia labels that demonstrate the point in an especially poignant way.