Journal article

Metaphor analysis in vocational counselling: moving from intuitive to reliable metaphor identification

Allison Creed, Susan Nacey

British Journal of Guidance and Counselling | Taylor & Francis (Routledge) | Published : 2020


In this article we introduce a metaphor identification method that can be readily applied to vocational psychology research and practice, and contextualised to explore the phenomenon of career at a deeper level of experience. We demonstrate a practically-oriented Metaphor Identification Procedure Vrije Universiteit on an illustrative sample of student testimonials from higher education promotional videos from Australia and Norway. Metaphors as understood through conceptual metaphor theory have been shown to influence the attitudes and behaviours of the individual and organisation and orientate the mindset of their audiences. In this article we extend the scholarly work on career metaphors an..

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University of Melbourne Researchers