Informant reports: A cheap, fast, and easy method for personality assessment

Abstract

Despite widespread agreement that multi-method assessments are optimal in personality research, the literature is dominated by a single method: self-reports. This pattern seems to be based, at least in part, on widely held preconceptions about the costs of non-self-report methods, such as informant methods. Researchers seem to believe that informant methods are: (a) time-consuming, (b) expensive, (c) ineffective (i.e., informants will not cooperate), and (d) particularly vulnerable to faking or invalid responses. This article evaluates the validity of these preconceptions in light of recent advances in Internet technology, and proposes some strategies for making informant methods more effect..