The political economy of restricting marketing to address the double burden of malnutrition: Two case studies from Fiji

Abstract

Objective: To draw lessons from Fiji regarding the challenges and opportunities for policy initiatives to restrict (i) food marketing to children and (ii) marketing of breast milk substitutes, to inform policy for the double burden of malnutrition. Design: Qualitative political economy analysis of two policy case studies. Setting: Fiji. Participants: Eleven key informants from relevant sectors, representing public health, economic and consumer interests. Results: This study used two policy initiatives as case studies to examine factors influencing decision-making: Marketing Controls (Foods for Infants and Young Children) Regulations 2010, amended in 2016 to remove guidelines and restrictions..