A primary care Web-based Intervention Modeling Experiment replicated behavior changes seen in earlier paper-based experiment

Abstract

Objectives Intervention Modeling Experiments (IMEs) are a way of developing and testing behavior change interventions before a trial. We aimed to test this methodology in a Web-based IME that replicated the trial component of an earlier, paper-based IME. Study Design and Setting Three-arm, Web-based randomized evaluation of two interventions (persuasive communication and action plan) and a “no intervention” comparator. The interventions were designed to reduce the number of antibiotic prescriptions in the management of uncomplicated upper respiratory tract infection. General practitioners (GPs) were invited to complete an online questionnaire and eight clinical scenarios where an antibiotic ..