Extrinsic Factors Underlying Food Valuation in the Human Brain
Kosuke Motoki, Shinsuke Suzuki
Frontiers in Behavioral Neuroscience | Frontiers Media SA | Published : 2020
Subjective values for food rewards guide our dietary choices. There is growing evidence that value signals are constructed in the brain by integrating multiple types of information about flavor, taste, and nutritional attributes of the foods. However, much less is known about the influence of food-extrinsic factors such as labels, brands, prices, and packaging designs. In this mini-review article, we outline recent findings in decision neuroscience, consumer psychology, and food science about the effect of extrinsic factors on food value computations in the human brain. To date, studies have demonstrated that, while the integrated value signal is encoded in the ventromedial prefrontal cortex..View full abstract
Awarded by Japan Society for the Promotion of Science (JSPS) KAKENHI
This work was supported by Japan Society for the Promotion of Science (JSPS) KAKENHI Grant Number 19K23384 (KM) and the Mishima Kaiun Memorial Foundation (SS).