Conference Proceedings

An Ecosystem Perspective of Retirement in Australia

Teagan Altschwager, Jody Evans

ANZMAC 2018 Proceedings | ANZMAC - Australian and New Zealand Marketing Academy | Published : 2018


‘Longevity risk’ - the risk that a person will outlive their retirement savings - is an increasing issue for Australians as an ageing population who are living longer due to improved health care. However, Australians generally do not sufficiently engage with retirement planning. Low engagement and readiness for retirement puts Australians in severe financial risk in retirement. This study will help retirees to optimise their lifestyle post-retirement for however long they live. To adequately understand retirement planning behaviour, we must first understand the attitudes and behaviours of those within the retirement ecosystem who construct and frame the information provided to consumers. Thi..

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University of Melbourne Researchers