Report

The Value of Analytics in 2019

Enrico Rizzon, Ujwal Kayande

A.T. Kearney and Melbourne Business School | Published : 2019

Abstract

Organizations across the globe are investing in analytics in the hope of gaining a competitive advantage in an intensifying market. However, spending more doesn't deliver value for the business. Without a well-defined strategy and string leadership as well as supportive culture and governance, the right talent and skills, and the appropriate data ecosystems, companies cannot expect to capture the most value from their analytics.

University of Melbourne Researchers