Identifying and prioritizing human behaviors that benefit biodiversity

Abstract

The conservation profession is increasingly seeking effective ways to reduce societal impact on biodiversity, including through targeted behavior change interventions. Multiple conservation behavior change programs exist, but there is also great uncertainty regarding which behaviors are most strategic to target. Behavioral prioritization is a tool that has been used effectively to support behavior change decision‐making in other environmental disciplines and more recently for a small sub‐set of biodiversity behavior change challenges. Here, we use behavioral prioritization to identify individual behaviors that could be modified to achieve biodiversity benefits in the state of Victoria, Austr..